Origin Coffee Roasters
Translating a brand built on bold visual style into a series of distinctive spaces that thrive. 7 cafes, 5 pop-ups and 1 head office.
Our work with Origin Coffee on their coffee shops has seen them featured on countless blogs inlcuding Conde Nast Travellers best coffee spots in London, The Modern House’s best of London and been published in Cafe Culture – For Lovers of Coffee and Good Design.
“Working with Hart Miller Design is very positive, very flexible, very creative and there’s guaranteed delivery. For us, it’s a long-term relationship built on absolute trust.” – Grace Reith, Head of Marketing, Origin
This approach continued to be at the core of our work creating balanced atmospheric, inviting environments which met with their practical and business goals – from customer flow to service efficiency and food presentation. Southwark step this up another level as their flagship London outpost.
All in the detail
Our design details and material palettes have always drawn closely on elements of Origin’s visual brand: a soft human colour palette; honest materials with limited environmental impact; creative illustrative elements like the mural wall by John Kilburn (in Shoreditch); and the brew bar (also in Shoreditch) encouraging customers to interact with baristas to learn about the coffee and brewing process (education is core to Origin’s values).
Over time our work evolved ensuring that their brand identity became core to the customer experience. Distinct and yet timeless so that each space continues to be enjoyed with the patina of life.
A true representation of the brand
Feeling distinctly speciality coffee but definitely not ‘me too’, each café has a unique feel. “HMD’s designs have had a huge impact,” says Grace Reith, Origin’s Head of Marketing. “We’ve had overridingly positive feedback, the cafés are performing very well, and have been instrumental in making our mark in London.”