Translating a brand built on its bold visual style into a series of distinctive spaces and experiences, Hart Miller Design have worked with Origin Coffee for almost a decade. We’ve conceived unique individual destinations in diverse settings – from the British Library to an old aircraft factory to a flagship outpost in the heart of Southwark. Blending close consultation with fresh ideas to capture the heartfelt care, precision and craft that Origin pours into every cup. Our ongoing collaboration with Origin across London and Cornwall keeps the ideas – and coffee – flowing.
A lot was riding on the opening of Origin’s first café space. We set out to communicate the distinctive speciality essence of the brand and stand out in a very crowded market. At the same time, we balanced creating atmospheric, inviting environments with meeting their operational needs and business goals – from customer journey to service efficiency – providing the backdrop for a first class coffee shop experience.
Now 6 sites later our role is to strive to avoid a ‘cookie cutter’ approach.Instead, we considered how each destination can feel unique to its building, audience, context and area, each different yet distinctly Origin.
Over time we have drawn together elements of Origin’s visual identity and turned their brand in to a three-dimensional, tactile spaces. At the British Library we blended a palette of materials that would sit within the context of the Library entrance itself yet become seamlessly Origin on the Euston Road side.
“Hart Miller Design’s work have had a huge impact,” says Grace Reith, Origin’s Head of Marketing. “We’ve had overridingly positive feedback, the cafés are performing very well, and have been instrumental in making our mark in London.”